Square gets paid every sale. You don't.
Square charges 2.65–2.7% on every card sale and gives you nothing back. Dough cuts that fee — usually by 30 to 50% — and reinvests our margin into a free shop website, monthly social content, or a custom AI assistant. The Clover Mini sits on your counter where Square used to. Same speed at checkout. Way less coming out of every sale.
See what your shop would save
Send us your last statement and we'll show you exactly what your monthly bill would be on Dough — plus which Boost tier your volume qualifies for.
Square built a beautiful POS. The pricing is the problem.
Square is easy to set up and easy to use. It's also one of the most expensive ways for a Canadian boutique to take a card. Here's what most shop owners don't catch until they look at a year's worth of statements.
Flat 2.65–2.7% on every sale
On $40K/mo of card volume, that's roughly $1,100 a month going to Square. Interchange-plus on the same volume usually runs $600–$800. Same money, different pocket.
Funds held when they feel like it
Run a holiday rush, do a big custom order, accept a $1,500 sale — Square's algorithm flags it and your money sits in "review" for days. Cash flow doesn't wait.
You still need a website Square doesn't build
Square Online is fine for a basic catalogue. Most boutiques outgrow it fast — and Square doesn't help you when you need a real site. You're paying somebody else for that too.
Nothing back from Square. Ever.
Square takes its cut every month and disappears. No website. No social. No tools. Just an invoice.
Three reasons boutiques switch from Square and don't go back.
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Interchange-plus pricing kills Square's flat-rate markup.
Square is easy because it's flat. Flat is also expensive. Dough puts you on real wholesale interchange plus a 0.20% markup — usually a 30 to 50% reduction on your monthly bill. The terminal at the counter looks the same. The statement at the end of the month looks very different.
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The Boost program funds the growth Square ignores.
Most boutique owners need a real website and consistent social — both of which they're paying somebody for, or skipping entirely. Boost gives you a free five-page website, monthly social content, or a custom AI assistant. You'd pay processing anyway. Dough hands you something for it.
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The Clover Mini is faster at the counter.
Same tap, chip, swipe, and contactless as Square. Built-in receipt printer. Smaller footprint than Square's stand. Connects to your existing inventory and email-receipt setup. The transition is invisible to your customers — only your statements change.
$40K/mo boutique on Square, switching to IC+
Estimate based on a typical retail card mix. Real savings depend on your average ticket and card type breakdown. Send your last Square statement and we'll show you the exact math for your shop.
The terminal that sits where Square used to.
Same counter. Same checkout flow. Lower fees per swipe.
Clover Mini
Compact countertop unit. Built-in receipt printer. Tap, chip, swipe, contactless. Smaller footprint than the Square stand, faster checkout, integrates with your existing inventory and email-receipt setup.
- Tap, chip, swipe, contactless
- Built-in receipt printer
- Customer email receipts
- Inventory integrations
- Free if your shop qualifies
Clover Station Duo
Full POS with a customer-facing display. For larger boutiques running real inventory, multiple staff, and gift card programs.
Clover Flex
Wireless handheld for shops doing pop-ups, markets, or delivering large items to customer cars.
Authorize.Net
For shops doing online sales alongside the brick-and-mortar — virtual terminal for phone orders, hosted checkout for your website.
Newland N910
Wireless handheld backed by Elavon instead of Fiserv. Same capabilities as the Flex, different rails.
Terminal pricing depends on which contract you sign — month-to-month or four-year term with a free terminal. See all our terminal options →
What a typical $40K/mo shop looks like after switching from Square.
"The Clover Mini sits where my Square stand used to. My customers never noticed. My monthly statements are about $400 lower, and they built me a real website I actually use."
A typical Canadian boutique — anonymized example, $40K/mo card volume
Most boutiques look like this — between $30K and $60K a month in card sales, average tickets in the $40 to $120 range, on Square because it was easy to set up. Switching to interchange-plus pricing shaves 30 to 50% off the monthly bill, and the Boost program covers the website work most shops put off for years.
Typical boutique numbers
The thing Square will never, ever offer.
Square takes your fees and disappears. Dough takes the same money you were paying anyway and reinvests it back into your shop. Volume-gated. Built for retail.
Boutique website built for you
Five to seven pages. Product pages, story page, store hours and location, contact form, blog. Hosted free at the Pro and Premium tiers.
Monthly social content
Posts for Instagram and Facebook every month — graphics and captions. Up to 12 posts a month at the Premium tier. No video.
Custom AI assistant
A GPT trained on your shop's products, hours, and FAQs. Lives on your site. Answers customer questions when you're behind the counter.
Google review card
Free at every tier. A tap-to-review NFC card for the counter. Customers tap their phone, land on your Google review form on the way out.
If you sell goods over a counter, we can help.
Doesn't matter what you stock — if you take a card, we'll process it.
Quick answers, no fluff.
The questions every shop asks before switching from Square. If yours isn't here, call us at (647) 691-9085.
On a $40,000 per month boutique, that's typically $300 to $500 a month back in your pocket — plus you get the Boost program on top.
We usually put retail on interchange-plus instead. Same lower bill, no customer-facing fee. Dual pricing is an option if you want a posted cash discount instead.
If you want a full POS with a customer-facing display and inventory tracking, the Clover Station Duo is the upgrade. See all terminal options →
We'll redirect your existing Square site over.
Retail wins most disputes when the return policy is clearly displayed and a signed receipt exists. Dough doesn't fight chargebacks for you, but we'll coach you through the response.
Make more dough from every sale at the counter.
Send us your last Square or Moneris statement. We'll show you exactly what your shop would save and which Boost tier you'd qualify for. No commitment, no pushy reps.